Sales Training for Buyers and Negotiators  

Salespeople are trained to find out everything about you before a negotiation. The best way to defend yourself is to learn exactly how they have been trained to sell. The Instructors for this course have trained salespeople and been salespeople themselves. A side benefit reported by course attendees is that they are better able to sell their ideas within their own organization.  Here are some of the topics covered:

How Did They Know That?

• How vendors obtain information about you
• How vendors obtain account control
• The importance of calling high
• Account planning and setting goals

What Are The Strategies?

• Tactics & Ploys

• Getting and tracking results

• Influencing the customer

• When is a salesperson most dangerous?

• How to get what you want

• Who do people buy from?

Sales Techniques

• How to create an impression

• Building rapport

• How to get your customer to listen

• Questioning technique

• The importance of listening

• Objection handling

• Selling features and benefits (it’s not what you think it is)

• Closing technique

• How to stop your customer from walking

• Special cases (e.g. telesales, e-sales, video sales)

• How you can use sales techniques to persuade your management & peers

Understanding What You Have Learned

• Lab exercise: The Sales Call

• Lab exercise: The Team Negotiation

• Questioning clinic

• Objections clinic

• Features clinic

• Closing clinic

To book a Maxelerate “Sales Training For Buyers And Negotiators” seminar to be delivered at your offices call toll free (866)855-5335 or contact us by clicking here.